May 27 webcast to cover importance of market churn and likely bank switchers
Billerica, MA - May 13, 2009 — Orbograph Ltd., a leading developer of recognition solutions for the financial industry, today announced its partnership with Kantum Research, a marketing intelligence and research firm providing marketing services to the financial industry (www.kantumresearch.com). Founded by marketing research expert Jean-Francois Carbonneau, Kantum Research provides consulting and market research services to financial institutions for market churn analysis, customer satisfaction and loyalty tracking, and other qualitative and quantitative research methodologies.
Orbograph and Kantum’s partnership is a cooperation to best identify ways on how financial institutions can leverage check image data and create targeted bank customer lists as financial institutions are continuously refining communications to new and existing customers. Kantum Research has completed research studies showing a high correlation between low customer satisfaction levels and a customer’s propensity to switch financial institutions. Customer satisfaction levels today are highly variable by region and by bank in the US with the recent liquidity crisis. Kantum has shown that bank merger and acquisitions tend to double customer dissatisfaction in an acquired bank customer base.
Orbograph and Kantum will present these concepts in a webcast on May 27, 2009 at 2:30 pm titled, “How to Leverage Check Image Data to Boost New Checking Sales and Deposits.” The webcast will address how customer satisfaction levels can impact marketing programs and what financial institutions can do using check image data to improve marketing effectiveness.
“Kantum Research has developed a methodology to identify how market churn is one of the strongest drivers of marketing effectiveness,” said Jean-Francois Carbonneau, Founding Partner of Kantum Research. “Large banks and community institutions are continuously looking for efficient ways to acquire new checking customers and increase deposits. This original methodology can support such aggressive goals in this challenging economy.”
Barry Cohen, Co-General Manager of Orbograph Ltd., stated, “Our partnership with Kantum Research is a welcome addition to the services orientation our organization is taking. We have long been believers in the power of our On-Demand DMR service, which provides payer and payee data to our check image processing customers as a service. This research provides us with greater insight to the benefits our system can derive for our financial institution clients.”
About Orbograph
Orbograph Ltd. is a leading developer of recognition solutions for the U.S. check processing and business process outsourcing markets. Orbograph’s technologies are in use at hundreds of banks, financial institutions and service bureaus across North America, processing millions of documents each day. Through its automation and recognition solutions, fraud detection, business process outsourcing technologies and image quality assurance applications, Orbograph enables customers to reduce costs, improve operational efficiencies and achieve rapid ROI.