Data Mining Services Business Partners
Orbograph data mining services are now fully complemented by several business partners with expertise in direct marketing, database marketing, and market research. With Orbograph, these partners provide a turnkey solution which provides optimal response rates to customer acquisition and retention campaigns. ROI is two to three times that of traditional programs based on CRM systems!
Orbograph Data Mining Services reads payer and payee information to deliver an accurate list of personal and business accounts with fully parsed names, addresses and transaction history. This data can then be used for initiatives within your marketing department:
Identify New Checking Account Households Around Your Current Branch Network:
With support from Orbograph’s business partner, SourceLink, financial institutions can identify and market to new retail checking account households around your current branch network.
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing. On the analytics and communications side, SourceLink solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. Headquartered in Chicago, SourceLink operates in five U.S. locations. For more information, visit www.sourcelink.com.
Target Likely Bank Switchers through Market Research
Through our partnership with Kantum Research, On-Demand DMR Service customers can identify a targeted pool of likely bank switchers, ideal for increasing new checking sales and deposits. Kantum Research analyzes business potential and provides a market analysis which can be used to target the greatest return for each campaign.
About Kantum Research
Kantum Research is a new breed of intelligent market research company. Run by practitioners with over 20 years of marketing and research experience, Kantum Research builds strategic insight and innovation upon a solid understanding of research theory.
We believe in offering our clients a solution, not just a convenient methodology. To meet this commitment, Kantum Research has built a substantial network of professionals with a broad base of expertise across a range of both qualitative and quantitative methodologies.