Data Mining for Marketing
Orbograph’s Data Mining for Marketing utilizes check image data from existing check processing platforms to generate focused customer lists for direct marketing campaigns. These lists boost the ROI by as much as 2-3 times above traditional direct mail list approaches.
Orbograph check data mining services reads payer information on checks to support customer acquisition programs driven by market disruption. Market disruption, typically driven by bank acquisitions, provides a period of time when acquired bank customers are more likely to switch banks due to perceived risk and customer satisfaction concerns of the acquirer.
- On-Demand DMR: Service offering where your institution uploads check images to a secure server for On-Demand DMR processing. Orbograph Client Services returns a customer list in a .csv or .xls format.
- Turn-key Marketing Campaign Service for Retail Banking: This innovative campaign service is the first to merge the process of gathering likely bank switcher prospects with the execution of direct marketing fulfillment. The streamlined process provides superior return on investment by combining selective customer segmentation with low-cost pricing tiers.
On-Demand DMR also reads payee fields on checks to create lists for cross sell to customers writing checks for HELOC, brokerage, debt consolidation, mortgage, automobile, student loans and other payments your institution offers. Create Quicken® payee output files for online banking customers.
“As we look to leverage the check processing platforms in place at financial institutions, On-Demand DMR provides an innovative and cost effective way to improve the response rate of direct marketing campaigns!”
- Joe J. Gregory
Orbograph Vice President Marketing