Database Marketing for Retail Banking
The ability to increase response rates in marketing campaigns is a function of effective messaging, list management and promotional offerings. That’s why Orbograph and SourceLink co-developed a Turnkey marketing campaign service for retail banking customers. This innovative solution is available for any financial institution looking for fast turnaround and improved campaign results…2-3 times that of existing systems!
By leveraging the results of Orbograph’s On-Demand DMR check data mining service; this innovative campaign service is the first to merge the process of gathering likely bank switcher prospects with the execution of direct marketing fulfillment. The streamlined process provides superior return on investment by combining selective customer segmentation with low-cost pricing tiers.
SourceLink is a market leader in results-driven communication solutions supporting Onboarding best practices, cross selling, business account acquisition and retail programs. SourceLink utilizes data analysis and predictive modeling by incorporating proprietary competitive data to identify only the most profitable customers with the highest propensity to switch financial institutions.
Orbograph Press Release Quote:
“The continued need to increase deposits and growth makes this service a perfect fit for banks and credit unions looking to reach customers quickly, efficiently and cost effectively.”
- Tom Roth
Managing Director of SourceLink
“Our partnership with SourceLink is confirmation of our strategy to communicate and help our clients leverage the hidden value of check images. With imaging infrastructure now in place at most financial institutions, services like Orbograph’s On-Demand DMR combined with turn-key direct marketing strategies are on the top of the list for leveraging the investment in check image technology.”
- Barry Cohen
Orbograph General Manager
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